Cornerstone Content Google Loves

Copyblogger Brian Clark gives a comprehensive plan of what it means to deliver content that not only Google loves, but more importantly, brings readers back again and again to your blog.

A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.

And when approached in a strategic fashion, this content can rank very well in the search engines. The key is creating compelling content that’s worth linking to, and then finding a way to get the word out.

Here’s a 5-step strategy that I’ve found useful when developing cornerstone content and getting it to rank well.

This is 50,000 feet, high-level stuff that will help you to plan and build better blogs instead of sitting down and slinging mud at the wall.

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